News Broadcasting
Balaji to foray into other genres; start Sharjah operations
MUMBAI: The country’s most successful soap factory is looking to spread its sphere of activity into new content terrain. In its latest annual report, Balaji Telefilms has announced its intent to expand into animation and mythological programming, among other new initiatives. Further it announced at its annual general meeting (AGM) today that it would be starting a wholly owned subsidiary at Sharjah for production of serials for the Middle East market.
Balaji has a confirmed order for one and negotiations are on for more serials with different channels, the Bombay Stock Exchange (BSE) was informed today. The Sharjah unit is expected to be operational by the first week of November, the posting with the BSE states.
Managing director and CEO Shobha Kapoor, while reviewing the company’s performance, says, “For years, the Balaji brand has been associated with soap content. We expect to evolve this into new business lines like animation, non-fiction content, ad films and mythological programmes. We are optimistic that with India emerging as an attractive outsourcing hub for animation, our established infrastructure and industry position will serve as a relevant foundation for growth in this new area.”
Balaji Telefilms, which had entered the reality show genre with Kosmiic Chat and Kandy Floss, plans to reinforce this with non fiction content programmes like Karmiic Connection and Karbon Copy in 2006-07.
The company produced 2113 hours of live action programming in 2005-2006 generating revenues of Rs 2.69 billion and net profit of Rs 594.2 million. This was buoyed greatly by the company’s realisation per hour of commissioned shows to Rs 2.2 million up from Rs 1.7 million last year. It is reportedly sitting with oodles of cash and looking for new investment avenues.
The company invested Rs 131.7 million in captive equipment, three studios, and editing infrastructure in 2005-2006. The company is also reportedly drawing up plans to start a media educational academy in Pune.
Today’s AGM also aproved the re-appointment of Akshay Chudasama and Pradeep Sarda as directors of the company. The re-appointment of Deloitte Haskins & Sells and Snehal & Associates as joint auditors was also passed during the meeting.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
