News Broadcasting
Balaji Telefilms takes co-production route for films; plans to enter distribution
MUMBAI: Balaji Telefilms Ltd. is venturing into co-production deals as part of a strategy to de-risk its movie business.
The leading TV content company has tied up with White Feather Films, a company started by Sanjay Dutt and Sanjay Gupta, for producing Shoot Out at Lokhandwala at Rs 120 million which is expected to release by March-end or the first quarter of the next financial year.
Two other movies are planned which will be co-produced and released only in FY08. Balaji is in talks with several producers including Neeraj Vohra. “By co-producing, we will be limiting our risk. Besides, the partner will bring in its filmmaking expertise,” says a source in the company.
Balaji is also planning to foray into film distribution. The company may take the territory of Mumbai for distributing Shoot Out at Lokhandwala.
“The movie with Gupta is estimated to cost Rs 120 million and will have a multi-star cast. We are part-financing this film. We have plans for two other co-produced movies but the budgets are yet to be finalised,” the source says.
Balaji Telefilms produced two films in the last fiscal and raked in a revenue of Rs 104 million, incurring a minor loss. While Kya Kool Hai Hum was a success, the second film Koi Aap Sa didn’t fare well in the box office.
The company is adopting a cautious approach and will not be releasing any movie this year. “We expect Shoot Out at Lokhandwala to happen only next year,” says the source.
Balaji Telefilms saw a robust growth in FY06 with topline increasing 43 per cent to Rs 2.8 billion. Net profit rose 44 per cent to Rs 594 million on the back of a rate revision from Star and an increase in programming hours.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
