News Broadcasting
Balaji Telefilms forms movie business subsidiary
MUMBAI: In a significant move, Balaji Telefilms Ltd. has decided to set up a wholly owned subsidiary company to manage its movie business.
The company has tentatively been titled Balaji Motion Pictures. “The entire business related to movies will be transferred to the subsidiary company,” a company statement says.
Balaji Telefilms has so far taken a cautious approach to the movie business and has no releases this fiscal. The company produced two films in the last fiscal and raked in a revenue of Rs 104 million, incurring a minor loss. While Kya Kool Hai Hum was a success, the second film Koi Aap Sa didn’t fare well in the box office.
The leading TV content company then decided to venture into co-production deals as a de-risk strategy. Balaji tied up with White Feather Films, a company started by Sanjay Dutt and Sanjay Gupta, for producing Shoot Out at Lokhandwala at Rs 120 million which is expected to release in the next financial year.
Balaji Telefilms has posted a 49.26 per cent jump in net profit to Rs 214.76 in the third quarter ended 31 December. Income from operations rose 21.49 per cent to Rs 850.30 million.
Revenue mix from commissioned and sponsored programing
Commissioned category continues to drive Balaji’s revenues.
How the channels stack up
The channel-wise revenue distribution during the third quarter of the current fiscal is as follows:
Programming split
The hour wise programming distribution during the quarter breaks up in favour of the commissioned category.
Change in Programming during the quarter
The following serial/s went off air during the quarter ended 31 December 2006.
Serials on air
As on 31 December 2006 the following 15 serials were on air on various channels.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
