GECs
Balaji COO Pavithran quits
MUMBAI: After a six-year stint, Balaji Telefilms chief operating officer Rajesh Pavitran has put in his papers.
He is tipped to join K Sera Sera as chief operating officer of television business.
Speaking exclusively to Indiantelevision.com, Pavithran says, “All good things must come to an end. I have spent six rewarding years with Balaji. I have a few options that I am considering.”
When asked whether he was joining K Sera Sera, Pavithran declined to comment. K Sera Sera CEO Cacon Sethi neither confirmed nor denied Pavithran’s appointment.
A management graduate, Pavithran has worked in organisations like Nimbus Communications and Indian Express.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
