Movie Channels
Balaji breaks BO jinx with ‘Kya Kool…’; week 1 gross 35 mn
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MUMBAI: ‘K’ is no more a Karan Johar property when it comes to blockbusters. Ekta Kapoor, the queen of soaps, has finally delivered her first ever box office hit in her latest release Kya Kool Hai Hum. |
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Kya Kool Hai Hum, an unpretentious sex comedy produced at a cost of around Rs 50 million, has grossed box office collection of Rs 35 million in its first week, according to market sources. In Mumbai, the movie has grossed 12.5 million (Including Thane district). The film has recorded a 70 per cent all India collection in its first week. The movie is Kapoor’s maiden venture under the Balaji Telefilms banner. Her earlier movies – Kyunki…Main Jhuth Nahin Bolta, Kucch To Hai and Krishna Cottage – were produced by Balaji Films, a privately held company by the promoters of Balaji Telefilms Limited. |
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Balaji has already sold the satellite rights of the movie to Star India. The music rights have gone to T-Series. According to market sources, UTV has paid Rs 25 million as minimum guarantee to Balaji Telefilms for acquiring the distribution rights of Kya Kool Hai Hum. In certain territories, there is a commission fee arrangement.  “We are already cash positive on the movie. It has been a success and we have had 75 per cent collections in the first weekend,” says Balaji Telefilms president of strategy and business development R Karthik. Trade analysts feel the movie has opened well in the first week. Says Komal Nahta, “The movie is a declared hit. It has gone well with the masses and the youth, while the family and upper-class audiences have taken an aversion. Multiplexes are doing brisk business because of the youth audience. Down South, it is doing an average business.” Kya Kool Hai Hum is Balaji Telefilms’ maiden venture into movie production. Earlier the promoters of the listed company had taken a decision to produce movies through the privately held company, Balaji Films. But last year Balaji Telefilms changed its de-risk strategy and announced it would produce movies. The move is seen by analysts as an effort to get top line growth. Marketers also gain The box office success of Kya Kool Hai Hum has ensured the marketers associated with Balaji for the movie some excellent brand pull. Balaji had roped in almost 15 brands including Spykar, Pantaloons, Baristas and PVR Cinemas for brand placements. Apparel brands Spykar and Pantaloons promoted the range of Kya Kool Hai… clothing and conducted movie contests. Stars’ interaction with the fans was ensured through a 9-city tour conducted by Balaji. The cast visited stores, multiplexes and music stores and gave away movie merchandise. Barista launched a special drink ‘The Kafe Kool Latte’ while the official music channel MTV hosted a special series based on the movie. Channel [V], Sony Television and Star News also telecast special promotional programmes. With Star Plus, the Balaji team went one step ahead and had the Kya Kool Hai Hum star cast appearing in different primetime shows. |
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
