News Broadcasting
Bag Films reports a Q1 gross profit of 20.52 mn
MUMBAI: BAG Films Limited recently announced its results for the quarter ended 30 June 2004.
Highlights of the quarter:
-Net revenue increases 57 per cent to Rs. 686.87 lacs compared to Rs. 438.09 lacs.
-Revenues from Audio-Visual Production appreciate 56 per cent to Rs 684.53 lacs.
-Revenues from infrastructure and equipment hire grew 265 per cent to Rs 2.34 lacs.
-Gross profit appreciates 51 per cent to Rs 205.28 lacs from Rs 136.32 lacs.
-PBIDT improves 39 per cent to Rs. 107.36 lacs from Rs. 77.08 lacs.
As stated during its IPO, B.A.G. has deployed the proceeds of its Public issue of September 2003 towards new infrastructure and programming initiatives. This is also in line with the Companys objective of becoming a debt free company. As a result, interest costs were marginal in the quarter under review.
Commenting on the performance for Q1 FY 2005, BAG Films managing director Anurradha Prasad says: During the first quarter of the current financial year, we have endeavored to enhance our presence across all our business segments. These initiatives will contribute towards B.A.G. Films objective of becoming a large and dominant player in the media sector. The response from the student fraternity to the launch of iSomes has been overwhelming. I remain confident of B.A.G. Films delivering strong operating and financial performance going forward
The company is also pursuing opportunities in various new media avenues such as DVD, video streaming, wireless transmission and the internet besides identifying new uses for existing technologies such as digital libraries, interactive story telling, and distance learning
During the period under review, the Company initiated Region based IVR Services in Tamil and Kannad in partnership with BPL Mobile. It has also begun providing voice-based Hindi and English content to BPL Mobile for its Mumbai subscribers.
Additionally, the Company has begun providing SMS content to STAR Television for Companys News and Astrology based 7827 services.
BAG is also amongst the first entities in the country to enter the high potential and lucrative video streaming segment.
In May 2004, the Company began providing fifteen-second video clips to Airtel these include movie promotions and snippets from popular events like Lakme India Fashion Week.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
