iWorld
Badal drops song “140” with GD47 and Yeah Proof
Mumbai: Coming in hot after his last successful releases, Badal continues to amaze his audience with his latest hip-hop release “140,” from Not Your Type album that features GD47, a rapper whose journey is as gripping as his verses from HUSTLE. The song captures the thrill of speed and the reckless embrace of a live-fast-die-young philosophy.
“140” video bursts with a vibrant energy and is shot in a pretty casual yet catchy way by Inflict. The video captures the frenetic energy of life on the edge with cars racing down the freeway in which Badal and GD47 bring the lyrics to life with their raw and captivating intensity. They move with a swaggering confidence, their every gesture is infused with energy, the spirit of rebellion and freedom that the song embodies.
Music by Yeah Proof is just as dynamic as the video. The track explodes with an infectious, hard-hitting energy from the first beat and has kept the meter high during the whole track.
It’s a glimpse into a world where the only thing that matters is pushing the limits, a world where Badal and GD47 lead the charge by embracing speed and the thrill of the unknown.
Badal, known for his distinctive style shared his excitement about the track, “Creating ‘140’ was exhilarating. It’s about pushing boundaries and living life to the fullest. I believe it will resonate with anyone who lives life on the edge and embraces bold ambition.” ‘140’ is just a taste, a glimpse into the heart of my upcoming album, ‘Not Your Type’ which i have made with all my heart keeping my roots and my expression in mind.
GD47, whose collaboration on “140” adds a unique dimension to the track, commented, “Working with Badal and Yeah Proof on this project was incredible. ‘140’ captures raw energy that I surely believe will connect with fans of hip-hop everywhere.” It’s very important for me to stay true to my kind of music and that’s what I have made sure to do in 140 as well. In my rap section you will see the raw, unfiltered expression of my artistic voice.
Artiste First’s curator Rohit Sobti expressed his enthusiasm, saying, “We are thrilled to present ‘140’ as the first glimpse into Badal’s upcoming album, Not Your Type. This track captures the essence of modern hip-hop and Swag of our artiste.”
“140” promises to be a standout addition to the hip-hop scene.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
