News Broadcasting
B4U Worldwide promoting Hollywood to Bollywood
MUMBAI: B4U Network Worldwide airs California based production house Tinseltown Entertainment’s weekly Hollywood show Tinseltown Live, which is the first and only show to promote ‘Hollywood’ to ‘Bollywood’.
The show broadcasts prime time on B4U Network Worldwide in 80 countries and reaches over 100 million homes in the South Asian (Indian) market. In India, it airs on the channel on Sunday at 8:30 pm with repeats on Monday at 7 am and Tuesday at 8:30 am
Tinseltown Live takes viewers behind the scenes of the latest Hollywood movies and introduces them to the biggest celebrity names. Throughout the week, cameras cover film premieres, music events, award ceremonies, charity events, and celebrity parties. A unique segment of the show is The Spiritual Side of Hollywood featuring in-depth interviews with A-list stars about their spirituality.
Besides India, Tinseltown Live airs prime time in Pakistan, US, UK, Europe, Middle East, Canada, Mauritius, South Africa, Australia.
Tinseltown Entertainment also provides all content from the TV show on http://www.tinseltown.tv and claims to be averaging four million hits per week. Tinseltown has the fastest media turnaround for video online – uploading within an hour of the event. Tinseltown.tv delivers a daily insight to what’s happening in Hollywood. Whatever the event, Tinseltown will make the event available to the world within the hour.
Tinseltown Entertainment recently signed a deal with ITN, the main supplier of Hollywood news in the UK. Tinseltown has also announced that it will soon be broadcasting in China
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
