News Broadcasting
B4U to air Hollywood magazine show
MUMBAI: B4U Networks is planning a Hollywood magazine show Tinsel Town Live.
Tinsel Town Live is produced exclusively for B4U by California-based production house Tinsel Town Entertainment, Hindu Business Line has reported, and will take a behind the scenes look at what’s happening in Hollywood on a weekly basis. Keeping the South Asian audience in mind, the show will have a special section The Spiritual Side.
The show, which is expected to go on air next month, will air in all countries where the B4U Network has a presence (over 80 countries).
In India also it will be launching on B4U Movies some time in September, though the exact date of launch is still under discussion, B4U distribution head, Debashish Dey says.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
