News Broadcasting
B4U Music salutes Mumbai’s spirit with ‘Salaam Mumbai’
MUMBAI: ‘Celebrate the spirit of Mumbai with music’ was B4U Music and Sadbhavna Ke Sipahi’s agenda, when they bought the traffic to halt near Lokhandwala, Andheri for a peace concert Salaam Mumbai.
The event was sponsored by Alto and LML Freedom. MP Sunil Dutts organisation Sadbhavna Ke Sipahi joined hands with B4U Music to salute to the unity, plural co existence and tenacity of Mumbaiites, says a company release.
The street concert, Salaam Mumbai was held at Lokhandwala Circle, Andheri on 25 January 2004. Attended by over 10,000 mumbaiites, the concert was attended by famous bollywood personalities like Sanjay Dutt, Arshad Warsi, Boomen Irani.
Sadbhavna Ke Sipahi’s national president MP Sunil Dutt, and Commissioner of Police Dr P S Pasricha inaugurated the musical celebration.
Artists including Sonu Nigam, Shaan, Usha Uthup, Jassi, Kailash, Nitin Bali, Sneha Pant, Harry Anand, Raghav, Baba Sehgal and DJ Notorious entertained the audience.
The event was conceptualized keeping in mind the effervescent tone and spirit of Mumbai, says the release. According to the release, the icon on the event the ‘dabbawala’ was an apt choice as he is the often unsighted but efficient and speedy and unique to the city.
Speaking on the thought behind Salaam Mumbai , B4U Music marketing head Rajnish Lall said: “Mumbai never really stops – despite bomb blasts, riots etc all. This concert is to salute and celebrate the loving and resilient spirit of Mumbai. We want to stop the traffic just for a while to say Salaam Mumbai – a salaam to the mumbaiites and to our Police Force. To pause the city life to celebrate peace with all Mumbaiites. Mr Dutt and his organization Sadbhavna Ke Sipahi are the most credible body known world over for spreading the message of peace. We are privileged to have their support.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
