News Broadcasting
B4U Music launches India’s first all girl pop band Teer
B4U Music and and Sony Music jointly launched an all girl band, ‘Teer’ at Velocity, at Tardeo in south Mumbai on Tuesday night. The four girls represent the changing trends in India’s urban diaspora, according to the channel.
All the four girls comprising Teer are trained vocalists, some of whom have been performing in the country for the last few years. According to B4U Television Network chief marketing officer Rajnish Lall, Teer is another step towards the channel’s commitment towards promoting upcoming talent. Delhi based Tannishtha, a Hindustani classical singer and stage actor, terms the debut album as a statement about ‘woman power’. Model Petula, dancer Juliet and western classical singer Shefali, all from Mumbai, make up the rest of the band.
The selection process of the band involved copious auditions of several young girls across the country, as the channels searched for the right blend of voices, versatile dances and positive attitude, says B4U. The cassettes, CDs and the video of one song were launched at yesterday’s party. The channel plans to come out with more albums and further videos gradually. Well known Farrokh Dhondy has been involved in writing and composing the songs in the debut album of Teer. Each song, according to B4U officials, tells a story to a modern, distinctly new and suggestively Indian beat.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
