News Broadcasting
B4U Music launches India’s first all girl pop band Teer
B4U Music and and Sony Music jointly launched an all girl band, ‘Teer’ at Velocity, at Tardeo in south Mumbai on Tuesday night. The four girls represent the changing trends in India’s urban diaspora, according to the channel.
All the four girls comprising Teer are trained vocalists, some of whom have been performing in the country for the last few years. According to B4U Television Network chief marketing officer Rajnish Lall, Teer is another step towards the channel’s commitment towards promoting upcoming talent. Delhi based Tannishtha, a Hindustani classical singer and stage actor, terms the debut album as a statement about ‘woman power’. Model Petula, dancer Juliet and western classical singer Shefali, all from Mumbai, make up the rest of the band.
The selection process of the band involved copious auditions of several young girls across the country, as the channels searched for the right blend of voices, versatile dances and positive attitude, says B4U. The cassettes, CDs and the video of one song were launched at yesterday’s party. The channel plans to come out with more albums and further videos gradually. Well known Farrokh Dhondy has been involved in writing and composing the songs in the debut album of Teer. Each song, according to B4U officials, tells a story to a modern, distinctly new and suggestively Indian beat.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
