News Broadcasting
B4U cancels Australia, New Zealand plans, targets North Africa
B4U Network has cancelled plans to launch operations in Australia and New Zealand and is instead looking to North Africa as its next area of coverage.
After the launch of operations in Canada in September 2001, B4U was hoping to bring Australia and New Zealand under its ambit as well by December but has cancelled on that for the present because “it is still far too small a market to launch in the current scenario,” global chief executive officer Ravi Gupta revealed.
Gupta said B4U had already identified the platform on which it would be launching but declined to give details. However, in most foreign markets B4U beams on both direct-to-home (DTH) service and cable systems. Gupta said that it would take another three months before B4U started airing there. The countries being covered are Morocco, Algeria and Tunisia.
Meanwhile, B4U Music which was to go pay in the UK in the beginning of the year has still to do so. Gupta said the modalities were still being worked through but expected it to become effective by March-end. According to reports B4U Music will be offered as a package with Sony Entertainment Television and B4U Movies. The combined pricing of Sony and the two B4U channels has not been decided yet and is being worked out.
Sony and B4U Movies have already entered into a joint pricing agreement in Europe. In the Middle East, B4U is being made available in three bouquets. Star, Zee TV and B4U share a common platform in the Pehla bouquet while only B4U is available in the Alawael network. Mini Pehla carries the music channel.
Once the North Africa feed is launched B4U will have a presence in the UK, US, Canada, Western Europe, Middle East, most of Africa and South Asia, Gupta said.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
