GECs
B.A.G declares Q3 net profit up 33% at Rs 12 million
MUMBAI: Anurradha Prasad’s B.A.G Films today announced its financial results for the quarter ended 31 December 2006. Net profit was up 33 per cent at Rs 12 million while revenues were up 20 per cent to Rs 109 million.
The company has a presence in the programming, films and new media business segments, besides running a media school.
During the quarter, B.A.G launched two new shows – Ankhiyon Ke Jharokhon Se on Star Plus and Yeh Vaada Raha on ARY Channel, Dubai.
B.A.G’s movies report card was quite disappointing though with “Zindaggi Rocks”, starring Sushmita Sen, and directed by Tanuja Chandra, proving a monumental flop. The company also released Punjabi film “Mannat” during the quarter.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
