Hindi
Ayushmann Khurrana turns AD for Madras Café
MUMBAI: Ayushmann Khurrana recently turned assistant director for Viacom 18 Motion Pictures, JA Entertainment and Rising Sun Films’ Madras Cafe. The actor travelled to Kochi for ten days to assist director Shoojit Sircar on a crucial dramatic scene between John Abraham and Siddharth Basu and a few others.
Though Ayushmann was keen on assisting the director through the entire schedule, his professional commitments didn’t permit him to. However, as soon as his calendar opened up, he caught the next flight to Kochi to assist Shoojit on the political thriller.
Says Shoojit Sircar, “Ayushmann had told me during Vicky Donor that if the film tanked and he didn’t get any work thereafter, he would assist me. But the film worked and he became a star. However, to get a better hang of direction, he did join us for a few days on the sets of Madras Cafe and proved to be a talented assistant.”
Says Ayushmann Khurana, “I wish I could be there for all 40 days of the Madras Cafe shoot. Shoojit has a fabulous set up. It was fascinating to see actors from a different point of view. I hope this experience results in making me a better actor.”
Presented by Viacom 18 Motion Pictures and JA Entertainment and produced by Rising Sun Films and JA Entertainment, Madras Cafe, directed by Shoojit Sircar is scheduled to release 23 August 2013.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
