News Broadcasting
AXN steals march over Star World, Zee English: Emediaplan study
MUMBAI: Action oriented AXN’s unwavering approach towards giving viewers ‘the buzz’ is paying off.
A study conducted by Emediaplan for the week starting 18 May C&S homes 4+ (Source TAM India) indicates that 17 of the top 25 programmes for Zee English, Star World and AXN belong to AXN. On top is Guinness World Records which aired on 21 May on AXN. It had a TVR of 0.3 and channel share of 1.09.
Zee English’s Women of Wrestling is in fourth place with a TVR of 0.18 and channel sahre of 1.2. Star World’s highly touted comedies in the evening 6-8 pm time band like EveryoneLoves Raymond are nowhere to be seen. It’s Baywatch Hawaii which aired on 24 May at 11 pm is in ninth spot with a TVR of 0.13 and channel share 0.77. This is followed by its wrestling programme TNA.
Other shows of AXN that have fared well are the reality oriented Fear Factor, news bulletin Rated X and the movie snippet Action Cuts.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
