News Broadcasting
AXN looks at paranormal phenomenon with ‘Supernatural’
MUMBAI: The action oriented AXN will be a new show Supernatural. It will air every Thursday from 3 August at 11 pm
The show blends action, drama, mystery with a dash of science-fiction. Supernatural is a tale of two brothers, bound by destiny and disaster to battle the evil forces of the paranormal. Poles apart, the Winchester brothers are compelled to travel all around the country to hunt out the eerie creatures of urban legends and folklore that you thought were all just made-up.
When their mother, Mary, was taken from the family 20 years ago by unseen evil forces, the brothers’ father John embarked on a mission against the supernatural to avenge his wife’s death. Bringing the two young boys with him on his strange missions, John brought them up to hunt and fight the unexplained – whether they wanted to or not.
Sam Winchester (Jared Padalecki) is the younger brother – the “normal” one. A law student trying to escape the eccentric lifestyle his father mapped out, Sam gladly traded his ghost-hunting for college and a perfect girlfriend, and hasn’t seen his brother Dean (Jensen Ackles) for 4 years. When the latter turns up suddenly on Sam’s doorstep with the news that their father has vanished, he has little choice but to join Dean in a search for their father.
Supernatural is about fate, family and the choices we make – taking viewers into the dark and twisted world of phantom-hunting. In between the undercurrents of rivalry, the estranged brothers learn more about themselves and their family, and face up to a journey in which anything can happen – and does.
The younger Winchester brother, Sam never fully understood the path his father and brother have taken, and consequently has tried to separate himself from them by leaving for college straight from high school. With an affectionate and caring girlfriend and a potential law career, Sam almost has the perfect life he yearns for, until his estranged older brother turns up at his door with news that their father has disappeared.
Despite the dislike for his family’s strange lifestyle, Sam is obliged to leave his peaceful life, and return to his tumultuous destiny in a search for his missing father. Armed with heavy reluctance and grounded practicality, Sam is thrown into the sinister world he tried so hard to avoid – and while chasing bogeymen, phantom legends and angry child spirits, comes to relearn more about his brother and himself, and begins to accept the fate and father he rejected.
Worlds apart from his brother Sam, Dean has taken his father’s mission on himself – pursuing all things supernatural and evil. Arrogant, brash and impulsive, the older Winchester brother’s fearlessness and indifference to the law in the face of his quest belie the emotional scars his mother’s death left on him, as well as an unexpected softer side.
Dean is older and thus remembers more of his mother’s death, and understands why his father was driven obsessively to avenge himself on the paranormal. This bad-boy carries his fierce aggression into his work, and is wild enough to do just about anything, especially taking on the terrifying path he has chosen for himself. His father’s sudden vanishing however leaves him unsettled, and forces him to come out of his strange life to reunite with his younger brother for a quest unlike any they have ever experienced before.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.






