iWorld
Axis Bank tops Twitter Brand Index for week 2 of ICC Cricket World Cup
MUMBAI: Social media platform Twitter has released the list of top advertisers who were successful in using the micro blogging platform to reach out to their respective audiences through digital conversations, for week two during the ongoing ICC Cricket World Cup 2015.
The list has been compiled using an aggregate of re-tweets, favourites and replies, to come up with the Twitter Brand Index to acknowledge the top five brands from over 50 brands.
Axis Bank has continued to build engagement around cricketing rituals. Knowing how big the game is in India people have been tweeting about how they do not take baths before games, drink water during games or (more popularly) leave their seats when a particular player is on a roll. Axis Bank used this insight to great effect by inviting people to share their rituals. “They’ve been able to sustain engagement by continuing activity on Twitter beyond just Match Days to having an always on strategy,” states the report. The top tweet for this campaign has been- https://twitter.com/AxisBank/status/569127038268923905
Secondly Nike continues to rally the Indian Supporter around the hashtag #BleedBlue Chant. This week they shared more Bleed Blue stories and asked people to share theirs. This has been one of the unifying hashtags this World Cup and Nike continues to bring the Indian fan under the Bleed Blue umbrella. The campaign top tweet for the second week has been: https://twitter.com/nikecricket/status/569329658765778944
Thirdly Kit Kat India won the conversation this week with their casual banter on Twitter with their counterparts in South Africa. The flags of the two teams were overlaid on Kit Kat chocolate bars as part of the campaign. This also was the most retweeted tweet this week. The top tweet was: https://twitter.com/KitKatIndia/status/568740943597162497
Meanwhile Club Mahindra has continued to find creative ways to integrate stories from their resorts into the larger cricket conversation on Twitter. The report says that it had seen a jump into non India matches as well and when New Zealand defeated England they drew parallels between scenic locations in New Zealand with one of their locations here in India. The top tweet for Club Mahindra’s campaign was: https://twitter.com/clubmahindra/status/568644082374832128
And finally Cadbury 5 Star was able to bring together the Audio Card on Twitter during match day on Sunday and their brand assets – the twin duo of Ramesh and Suresh – to bring to their consumers specific commentary, pitch reports and post match analysis in the Ramesh and Suresh style. The top tweet for this campaign was: https://twitter.com/Cadbury5Star/status/569452254522003457
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
