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Avid and Wolftech collaborate for digital-first newsroom empowerment
Mumbai: Avid, the global leader in software solutions for professional media production, has today entered into a definitive agreement to acquire Wolftech Broadcast Solutions, the industry leader in cloud-based multi-platform planning and publishing news production solutions. This strategic move illustrates Avid’s focus on transforming news, sports, and live production workflows.
The acquisition will allow Avid to combine its digital-first, end-to-end media solution with Wolftech’s expertise in story-centric workflow management. The integration of Wolftech and Avid is intended to enable news organizations to rapidly deliver stories through multiplatform amplification, significantly increasing efficiency and improving remote collaboration.
Avid and Wolftech are committed to openness and customer choice. Wolftech already integrates with a wide range of tools, including Avid MediaCentral, and will continue to build integrations with Avid solutions and other industry-leading platforms. With this acquisition, Avid will deepen the integration between the two toolsets while continuing to partner with a wide range of media production tools and newsroom systems. Existing Wolftech customers will benefit from Avid’s global scale for customer support and professional services.
The planned acquisition of Wolftech positions Avid to deliver a unified suite of integrated tools with unique AI-powered features that will enable news production organizations to:
. Break Down Silos: Unlock creativity and operational clarity by breaking down silos between digital, broadcast and long-form teams.
. Increase Efficiency: Get the most out of resources with sophisticated planning and analytics tools.
. Focus on the Story: Capture audiences and amplify stories faster across any distribution platform.
. Get Teams Interacting: Centralize communication and optimize team collaboration, from newsroom to remote and field, with web and mobile tools.
. Move as Technology Moves: Leverage an integration engine, open API and AI framework to easily build and evolve innovative and modular workflows, from lens to edit and beyond, for the ultimate connected newsroom.
Avid Technology CEO Wellford Dillard commented on the acquisition, stating: “We are thrilled to welcome Wolftech to the Avid family. This acquisition strengthens Avid’s position in the news market and underscores our commitment to deliver best-in-class solutions that empower news organizations to thrive in today’s fast-paced digital landscape. Together, Avid and Wolftech will change the game for news production teams, delivering innovative tools and workflows that enable compelling, yet efficient, storytelling.”
Wolftech, CEO Arne Berven expressed enthusiasm about the acquisition and its potential to drive innovation in news production workflows: “Joining forces with Avid represents an exciting opportunity for Wolftech to accelerate our mission of revolutionizing news production. By integrating Wolftech’s multiplatform planning, collaboration, and publishing capabilities with Avid’s industry-leading solutions, we will empower news organizations to adapt to evolving audience demands and deliver high-quality content across digital platforms more efficiently than ever before.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
