Distribution
AVIA & TVB applaud Hong Kong Customs for crackdown on illegal streaming devices
Mumbai: The Asia Video Industry Association (AVIA) and its anti-piracy arm, the Coalition Against Piracy (CAP), congratulate the Hong Kong Customs for their successful enforcement operation against 10 retail shops in Sham Shui Po and Yuen Long that were selling Illicit Streaming Devices (ISDs) that allowed users to watch illegally streamed content.
Acting on information received from Television Broadcasts Ltd (TVB), Hong Kong Customs, supported by TVB throughout the action, raided the shops, seizing more than 1,000 ISDs and related computers and video equipment, with a value in excess of $150,000. In addition to the seizures, three shop owners and three salespersons were arrested. Investigations are ongoing and there may well be further arrests.
The actions were the first in Hong Kong to apply the “communication right” in enforcement actions against ISD sellers since the implementation of the Copyright (Amendment) Ordinance 2022. Potential penalties for this enforcement include imprisonment of up to four years and fines of USD6,400 for each infringed work.
TVB’s Sr IP enforcement advisor Michael Kwan stated, “TVB works closely with Hong Kong Customs in these enforcement actions, which demonstrate the unwavering commitment of both the Hong Kong Customs and TVB to protecting intellectual property rights and ensuring a fair and sustainable creative industry. We applaud the collaborative efforts in sending a strong message against the sale and distribution of ISDs.”
“CAP’s data shows that Hong Kong has the highest per capita rates of illegal streaming of pirate content in the countries CAP monitors in Asia-Pacific, and consumer usage of ISDs to access pirate content is second only to social media1. Recent studies also show the real risks to consumers from accessing content via pirate sources,” said CAP general manager Matt Cheetham. “It is therefore vital that Hong Kong’s enforcement authorities send a strong message that the sale and distribution of ISDs is illegal in Hong Kong, and the Hong Kong Customs are to be congratulated for these actions that act to protect both its creative economy and its consumers.”
Distribution
Prasar Bharati opens DD Free Dish slots as mid-year auctions return
New Delhi: Prasar Bharati has thrown open applications for fresh capacity on DD Free Dish, signalling a timely opportunity for broadcasters looking to expand reach without long-term lock-ins. The public service broadcaster has issued a dual notice for its 95th and 96th online e-auctions, aimed at filling vacant MPEG-2 and MPEG-4 slots on a pro-rata basis for February and March 2026.
The two auctions are tentatively scheduled to begin on January 27, with allotments valid from February 1, 2026. Applications for both auctions close on January 21 at 3 pm, giving channels a narrow window to get their bids in.
The 95th e-auction will cover vacant MPEG-2 slots, while the 96th will focus on MPEG-4 capacity. Participation is limited to satellite television channels holding valid downlinking and uplinking permissions from the ministry of information and broadcasting. International public broadcasters cleared by the ministry are also eligible.
As with previous rounds, channels have been grouped into buckets based on genre and language, with sharply differentiated reserve prices reflecting reach and demand.
For the MPEG-2 auction, Hindi and Urdu general entertainment channels sit at the top of the pile. The starting reserve price for bucket A+ in the first round is Rs 2,63,48,000. Movie, music and sports channels in Hindi and Urdu follow in bucket A at Rs 2,10,14,000. Bhojpuri channels and other Hindi and Urdu genres, excluding devotional content, fall under bucket B with a reserve of Rs 1,78,62,000. Hindi and Urdu news channels in bucket C start at Rs 1,33,27,000, while bucket D, which includes regional language channels, English news and devotional or spiritual channels, begins at Rs 1,13,96,000.
The MPEG-4 auction comes in at a far leaner price point. News and current affairs channels in Hindi, English or pan-India languages, grouped under bucket G1, start at Rs 13,41,000. Non-news genres under bucket G2 have a reserve of Rs 8,80,000. Regional languages such as Marathi, Punjabi and Gujarati in bucket R2 begin at Rs 4,84,000. Southern language channels in Tamil, Telugu, Kannada and Malayalam, grouped under bucket R1, start at Rs 81,000, the same reserve price set for other scheduled 8 regional languages in bucket R3.
Prasar Bharati has underlined that compliance will be closely watched. Broadcasters must ensure that at least 75 per cent of their monthly programming, excluding advertisements, aligns with the declared genre and language. Any deviation could trigger show-cause notices or even removal from the DD Free Dish platform.
For channels chasing reach in a crowded market, the message is clear. The window is brief, the prices are set and the audience is waiting. On DD Free Dish, visibility still comes cheap, but only for those ready to move fast.






