Applications
Australia’s Ten unveils Xbox app
MUMBAI: Through a new agreement with Microsoft, Network Ten is launching the Network Ten Xbox app, which is the first commercial free-to-air (FTA) channel VOD application available in Australia.
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The app gives Xbox Gold Live users instant access to a library of more than 25 programs, among them Offspring, The Graham Norton Show, Bondi Rescue and Totally Wild. It will also update with the latest news from Ten News At Five and Ten Late News as it breaks.
Network Ten chief digital officer Rebekah Horne said: “We are delighted to be the first Australian commercial free-to-air network to join forces with Xbox to provide its consumers with new entertainment, comedy, reality and news content.”
“This is the first product release in Ten‘s TV anywhere strategy. Our goal is to deliver a TV experience anywhere that consumers are engaging with video content. Ten‘s TV anywhere strategy will be realised over time by a number of product releases across different platforms and devices,” she added.
Microsoft Australia interactive entertainment business lead Jeremy Hinton said: “We are thrilled to be adding Network Ten content to the Xbox platform and our content library.”
“Our aim is to provide Australian Xbox Live members with the best and most popular television content, alongside movies, music and games, and now they will be able to access some of Australia‘s highest rated local and international shows,” he added.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
