News Broadcasting
Audient distributor appointed in India
SINGAPORE : Sales and distribution management company Expotus has appointed Sat B Solutions Ltd as their newest distributor of the Audient product range in India.
The agreement takes effect from today. Sat Bs appointment as Audient distributor coincides with the local Broadcast India Exhibition, where Sat B Solutions will be having a strong presence through its dealers. The exhibition will take place in Mumbai from 31 October through 2 November at the World Trade Centre in Mumbai.
The original recording desk, ASP-8024 is the result of a research and development programme that was driven by the simple goal of establishing a new standard in cost effective analogue recording delivering a product that is truly technology proof while at the same time providing the accepted and familiar functionality and performance of existing high-end large scale systems, says an official release.
The latest addition to the Audient product range is the innovative new live console: Aztec, which can be used either on the road or in a fixed installation. This fully featured large format FOH console has the additional benefit of a strong and lightweight external frame manufactured from aluminum tubing, allowing the 48-channel console to weigh in at only 105kgs without flight case.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
