iWorld
Atrangii shakes hands with Dubai’s GDRFA to expand global entertainment
MUMBAI: The world just got a little more ‘Atrangii’! In a bold move that cements its global ambitions, Atrangii has announced a strategic partnership with the General Directorate of Residency and Foreigners Affairs (GDRFA) in Dubai. This milestone collaboration marks Atrangii’s grand entry into the middle eastern entertainment market, blending world-class storytelling with cultural innovation.
As content consumption skyrockets across the middle east, Atrangii is stepping up to deliver diverse, high-quality, and engaging narratives tailored to an ever-expanding audience. With this move, the Indian entertainment powerhouse isn’t just exporting content—it’s weaving an entertainment revolution that transcends borders.
“We are thrilled to announce a significant milestone in our journey—Atrangii’s association with the Government of Dubai (GDRFA) as we expand our footprint in the middle east. This collaboration is a testament to our vision of delivering world-class entertainment experiences that resonate beyond borders”, said Atrangii founder Vibhu Agarwal via Linkedin.
The partnership aims to create an entertainment ecosystem unlike any other, fusing cutting-edge technology with compelling storytelling. Atrangii is set to captivate audiences with content that not only entertains but also bridges cultural narratives between India and the middle east.
“This is more than just an expansion; it’s a movement towards globalising Indian entertainment and crafting stories that connect with audiences worldwide. As we step into this new era, our focus remains on excellence, innovation, and delivering content that leaves a lasting impact”, added Agarwal.
The middle east is a rapidly growing entertainment hub, and Atrangii’s presence in the region signals a significant shift in global content dynamics. By joining forces with Dubai’s GDRFA, the brand is poised to redefine how audiences consume entertainment on a global scale.
The future of entertainment isn’t just coming-it’s already here, and Atrangii is leading the charge. Stay tuned as the brand continues to break new ground and reshape the industry.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
