iWorld
Atrangii shakes hands with Dubai’s GDRFA to expand global entertainment
MUMBAI: The world just got a little more ‘Atrangii’! In a bold move that cements its global ambitions, Atrangii has announced a strategic partnership with the General Directorate of Residency and Foreigners Affairs (GDRFA) in Dubai. This milestone collaboration marks Atrangii’s grand entry into the middle eastern entertainment market, blending world-class storytelling with cultural innovation.
As content consumption skyrockets across the middle east, Atrangii is stepping up to deliver diverse, high-quality, and engaging narratives tailored to an ever-expanding audience. With this move, the Indian entertainment powerhouse isn’t just exporting content—it’s weaving an entertainment revolution that transcends borders.
“We are thrilled to announce a significant milestone in our journey—Atrangii’s association with the Government of Dubai (GDRFA) as we expand our footprint in the middle east. This collaboration is a testament to our vision of delivering world-class entertainment experiences that resonate beyond borders”, said Atrangii founder Vibhu Agarwal via Linkedin.
The partnership aims to create an entertainment ecosystem unlike any other, fusing cutting-edge technology with compelling storytelling. Atrangii is set to captivate audiences with content that not only entertains but also bridges cultural narratives between India and the middle east.
“This is more than just an expansion; it’s a movement towards globalising Indian entertainment and crafting stories that connect with audiences worldwide. As we step into this new era, our focus remains on excellence, innovation, and delivering content that leaves a lasting impact”, added Agarwal.
The middle east is a rapidly growing entertainment hub, and Atrangii’s presence in the region signals a significant shift in global content dynamics. By joining forces with Dubai’s GDRFA, the brand is poised to redefine how audiences consume entertainment on a global scale.
The future of entertainment isn’t just coming-it’s already here, and Atrangii is leading the charge. Stay tuned as the brand continues to break new ground and reshape the industry.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
