News Broadcasting
ATN opts for change in nomenclature
MUMBAI: ATN International, which launched the Ahimsaa Channel on 2 October 2003, has gone in for a name change and will now be known as Ahimsaa Global Media Limited.
According to a notice sent to the National Stock Exchange, the company whose board met yesterday, has decided to appoint Price Water House Coopers or any other management consultant for suggestions for restructuring of the company.
The company recently struck a deal with Fifth Avenue Media Services for distribution of Ahimsaa in India as well as overseas. It has also reached an agreement with the Government of India, Department of Space for telecasting the channel through the Noida teleport using INSAT – 3A. The 24-hour predominantly Hindi global satellite television channel was originally supposed to have launched on 30 January 2003, then on 15 August 2003 and finally took off on 2 October.
Promoted by Kolkata-based Santosh Kumar Jain, who besides being a partner in Aastha Television and CMM Music has also launched ATN World and ATN Bangla in West Bengal, Ahimsaa is backed by The Brahma Kumaris World Spiritual University, headquartered in Mount Abu, India. The channel telecast talks on Hinduism, Islam, Christianity, Sikhism and other religions. For women, there would be special shows like the gourmet special Aah Kya Swad , Ghar Beethe on self-employment opportunities and Haq on legal issues.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
