News Broadcasting
ATN International and Win TV in partnership talks
MUMBAI: ATN International is in advanced stage of negotiations with Chennai-based Win TV to partner for Bengali news on ATN World, aimed at the West Bengal and Bangladesh market.
“We are also talking of a possibility of equity participation from Win TV,” says ATN International managing director Santosh Jain. ATN International, a listed company, is planning to introduce six news bulletins on Bengali general entertainment channel ATN World.
Win TV owns and operates a Tamil and a Kannada language channel and wants to expand into the Bengali language space with news content. “News is essential if we are to survive. We expect to garner an annual revenue of Rs 10 million from news,” says Jain.
ATN is planning to launch the channel in Bangladesh, for which it is in talks with a local company which has major interests in power, aviation and textiles. Two teams have already visited ATN office in Kolkata and an internal due diligence has been done. “We are in the final stages of negotiations for a marketing and programming tie up. The group, which plans to diversify into media business, is to fund our operations in Bangladesh,” says Jain. He, however, did not reveal the name of the Bangladesh-based company.
Stiff competition from the other Bengali channels and a slow-growing regional market is threatening ATN World. The company hopes that a partnership with Win TV and the Bangladesh-based company will provide for funding and news content.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
