News Broadcasting
Atlas Media Corp expands operations
MUMBAI: With eight series currently on the air and entering its 17th year of business, Atlas Media Corp., one of America’s largest independent producers of non-fiction programming, announced that it had completed the expansion of its operations and moved to new state-of-the-art headquarters on West 36th Street in New York.
Atlas Media now has over 25,000 sq. ft. spanning two full floors, including a production facility with 20 edit suites in constant use 24/7, many of which are being upgraded to handle Atlas increase in Hi-Def production.
This new complex was built to facilitate Atlas on-going expansion, as well as to provide the latest high-tech production facilities for their top-rated series, including Dr. G: Medical Examiner, Breaking Vegas and Young, Sexy & Royal.
The announcement was mad by Atlas Media president and executive producer Bruce David Klein.
“This investment in Atlas Medias future proves our commitment to continue to deliver extraordinary nonfiction programming to our network, home entertainment and international clients. The demand for our innovative and top-rated programming continues to grow both domestically and internationally and this is a direct response to that,” said Klein.
“Additionally, it is critical that we maintain our technological advantage. We plan to increase our Hi-Def production from 25 per cent to 40 per cent of our slate by the second quarter of 2006. This new expansion will better allow us to meet these ever-increasing demands,” he added.
In addition to 100+ work stations, dozens of executive offices, conference rooms and the 20 edit suites, Atlas new facility includes an atmospheric writers’ room with computers and massage chairs, an insert stage/interview studio, 12+ media logging stations, a research library, and a café with patio.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
