iWorld
Athiya Shetty collaborates with LehLah to transform the future of social commerce
Mumbai: LehLah, a pioneering fashion- tech platform, has announced its partnership with the actor and fashion icon- Athiya Shetty. This collaboration signifies a pivotal moment for LehLah in its mission to revolutionize the social commerce space, giving customers a chance to shop directly from influencer’s posts on social media.
LehLah is a distinctive platform tailored for fashion enthusiasts, where they can explore posts curated by their favourite creators and shop the looks with the click of a button. This ends the herculean task of having to rummage around trying to figure out where the influencer got his/her outfit from. It provides for a seamless social shopping experience- right from discovering and exploring, to shopping.
Furthermore, LehLah helps creators monetize their content and earn a commission on each sale generated through their posts. In this manner, LehLah helps all three communities- influencers, brands, and customers.
The choice to partner with Shetty, a celebrated figure in the world of fashion, is a strategic move that perfectly aligns with LehLah’s vision. Athiya is renowned for her unique and authentic style, often setting trends that resonate with fashion enthusiasts.
Shetty’s authenticity and natural inclination to fashion blends harmoniously with LehLah’s mission to empower creators to present their genuine and real recommendations. Together, they aim to simplify the shopping experience for users who want to shop from the creators they adore.
LehLah founder Ashna Ruia expressed her excitement, stating, “Our partnership with Athiya Shetty is a game-changer for LehLah. Her celebrated style, and real personality is what LehLah embodies. We hope that this partnership helps solidify our position in the fashion-tech market.”
Shetty also conveyed her enthusiasm about the collaboration, saying, “I am delighted to be a part of this collaboration with LehLah. The concept presents a tremendous opportunity for the Indian audience, offering users a way to shop directly from what they see on social media.”
This collaboration between LehLah and Athiya Shetty promises to redefine the social commerce landscape, providing a more accessible, engaging, and rewarding experience for both creators and consumers, thus offering an exciting new dimension to the world of fashion.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
