News Broadcasting
Asiacontent.com, MTV terminate JV
HONG KONG: Asiacontent.com has announced that it has reached agreement with MTV Networks, its joint venture partner, to terminate the parties’ joint venture. The joint venture, Asia On-Line Entertainment, Ltd., has provided on-line promotions to youth in India, China, Taiwan, and Southeast Asia since 2000
Pursuant to the agreement between the company and MTV Networks, MTV Networks will transfer its shares in the joint venture to the Company. The joint venture entity will then enter voluntary liquidation in its jurisdiction of incorporation. Closing on the share transfer and the entry of the joint venture entity into voluntary liquidation, are expected to occur within the subsequent weeks.
After the closing of the share transfer, BDO International, the company’s liquidator, expects to deliver a progress report to shareholders concerning the status of the liquidation. As previously announced, the company commenced voluntary winding up and liquidation on 10 July.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
