News Broadcasting
Ashu Dutt moves to ET Now
MUMBAI: ET Now has poached Ashu Dutt from CNBC TV18, appointing him as chief consulting editor, financial markets.
Dutt will be spearheading markets coverage between 8-10.30 am. Starting 9 March, ET Now will launch at 8 am a show titled Place your Bets with Ashu Dutt. It will have all the strategies, market news and tips you need for a profitable start to the trading day.
ET Now senior editor financial markets Andy Mukherjee said, “We are delighted to have Dutt join us. He brings with him tremendous experience, credibility and in-depth knowledge of financial and commodity markets.”
One of the pioneers of Indian financial television, Dutt has been an anchor, editor and financial-markets consultant over the past two decades. He has anchored shows such as Classroom, Markets Midday and Mid-Cap Radar for CNBC TV18, along with its flagship show, Bazaar Morning Call.
Recently, ET Now appointed Manisha Gupta as commodities and currencies editor.
“We are certain that Dutt and Gupta will take ET Now’s coverage of markets to a new high, unparalleled in Indian business television,” added Mukherjee.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
