News Broadcasting
Aryamaan- Brahmaand Ka Yoddha to start telecast from 14 July
After the resounding success of Shaktimaan, Mukesh Khanna now brings Aryamaan- Brahmaand Ka Yoddha.
A fantasy tale of high drama, battles, political intrigue, changing loyalties, betrayal, romance, adventure, thrills and so on, Aryamaan is a story of a warrior prince of Thar empire which belongs to Ariyana galaxy which is millions of years away from planet Earth. The serial is slated to begin telecast from 14 July, every Sunday between 12:00-1:00pm on DD1.
” Aryamaan is ten times bigger than Shaktimaan in terms of backdrop, drama, action, adventure, thrill, production values and special effects,”says Khanna. He believes that Aryamaan will be a trend setter as far as DD programming is concerned and will bring about a turnaround in DD’s image the same way KBC turned Star around.
Mukesh Khanna in and as Aaryamaan
The first episode of the serial was shown to a select group of journalists last night at the Taj and if it is anything to go by, its grandeur indeed would overshadow Shaktimaan many times over.
But isn’t he wary of losing money on it, given the huge budgets involved? “This project will get enough sponsors to make it profitable by the 13 th episode. As a strategy we have also decided to swap the time slots of Aryamaan and Shaktimaan, So, Aryamaan which was originally given the 9:30 am slot on Sunday will actually be telecast at 12:00pm which has been Shaktimaan’s slot whereas Shaktimaan will be telecast at 9:30 am. This way, both serials will benefit. While Shaktimaan has a dedicated viewership that will remain unaffected irrespective of its slotting, Aryamaan will benefit from the 12:00 pm slot as viewers would definitely be keen to find out about Shaktimaan’s replacement.”
Actor Kiran Kumar, who plays a pivotal role in the serial said,” We actors work only for money or for a good role. On very rare occasions we work out of respect for someone’s vision and conviction. I’m doing this serial only for Mukesh Khanna to support him in his efforts to break away from the ordinary and produce good quality entertaining and educating stuff for children.”
With his serials, Khanna intends to create a new genre of programs that would contain high drama, thrills, adventure and weave elements of science fiction in it to make the programs educative as well.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
