iWorld
Arré’s first digital sitcom ‘I Don’t Watch TV’ to launch in March
MUMBAI: UDigital’s digital media brand Arré, which is co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko, is all set to launch a wild comedy on the evolving TV entertainment industry in March this year.
The trailer of the web series titled I Don’t Watch TV was launched on YouTube on 11 February, while the five episodic weekly series will kick-start in March on YouTube as well as on Arré.
As was reported earlier by Indiantelevision.com, the show is produced by Nakul Mehta’s Timbuktu Films and features other eminent actors from the industry like Drashti Dhami, Karan Wahi, Karan Patel, Rithvik Dhanjani, Kritika Kamra, Rajeev Masand, Disha Parmar, Aneri Vajani, Riddhi Dogra, Mishkat Verma, Mukesh Chhabra and Sana Sheikh in never seen before avatars.
The link of the trailer is:
Directed by Ajay Singh, the show gives a close personal look at the daily soap’s world through Mehta’s eyes.
When contacted, actor turned producer Mehta voiced, “I Don’t Watch TV is something that I have enjoyed working for. I wanted to share this with the audiences for a long time as it is personal and quite intense in a lot of ways. The show has its own language and will cater to its own audience. I produced it because I would love to watch such content. Television makes you laugh at their expense while on digital you can laugh at your expense, which is what makes me happy about the fact that IDWT is going on a platform like Arré.”
According to information available with this website, the show’s per episode cost is approximately in the region of Rs 16-18 lakh.
When asked about the new show, Arré co-founder Ajay Chacko added, “The need of the hour is social relevance and we not only churn out radical content but also play around with it within the social context. The show features extremely talented actors who have the advantage of taking up adventurous content with more experimental characterisation. This is new content with new talent. Digital gives you the opportunity to create different tones of content, be experimental and maybe also give form to the next big cliché. We don’t think we want to move to TV with this type of content; we are comfortable with what we have.”
Arré had also launched a digital reality show, based on the Israeli format Re-Gender with the same name in India exploring the relationship between the sexes. The series was a social experiment that broke down the rules of gender perception and stereotypes defined by the society and the challenges faced.
With a possibility of a second season of I Don’t Watch TV, the digital media company also has three more web series in the pipeline, which will be rolled out in the next couple of months.
iWorld
Tips Music CEO Hari Nair to step down
Girish Taurani and Sushant Dalmia to jointly steer the company as the hunt for a new chief begins
MUMBAI: A leadership shuffle is under way at Tips Music. Hari Nair, the company’s chief executive, will step down on April 30 as the music label begins the search for a successor.
The company said Girish Taurani, executive director, and Sushant Dalmia, chief financial officer, will jointly oversee operations during the transition while the board identifies a permanent replacement.
Nair joined Tips Music in 2023 and set about reshaping the veteran music label into a more digital, data-led enterprise. During his tenure, the company secured licensing and partnership deals with global platforms including Sony Music Publishing and TikTok, while renewing agreements with Warner Music Group.
Drawing on earlier experience in technology and entertainment, including a stint at ByteDance, Nair pushed the organisation towards a performance-driven culture. He built a brand partnerships division and introduced proprietary software systems aimed at strengthening digital distribution and data capabilities.
Kumar Taurani, chairman and managing director, credited Nair with embedding a data-led culture within the company and driving revenue growth in line with shareholder commitments.
In his resignation note, Nair said that after helping transition the label into a modern, digitally focused and process-driven organisation, the time had come to pursue his next leadership challenge.
The leadership change comes as the broader Tips Films group shows signs of financial stabilisation. In the third quarter of FY26 the company reported a net loss of Rs 2.86 crore, narrowing sharply from Rs 14.2 crore in the previous quarter. For the nine months ended December, losses stood at Rs 12.37 crore.
Yet revenue told a more volatile story. Income from operations slid to Rs 4 crore in Q3 FY26 from Rs 56 crore in the preceding quarter, taking total operating income to Rs 4.56 crore.
For a company built on a catalogue of more than 34,000 tracks and decades of Bollywood hits, the next chief will inherit both a digital engine and a volatile music market. The playlist may be familiar, but the next act at Tips Music is only just beginning.
