iWorld
Arré premieres ‘The Adventures Of Abbaas Mastan’ on Facebook
MUMBAI: Arre is all set to take the viewers to the wildly fictionalised world of two film students on one global mission – to make the world’s most viral video. The Adventures Of Abbaas Mastan is a first-of-its-kind format, presented in the new universal language of gibberish where the entire cast of characters speak absolute nonsense while still making perfect sense.
Led entirely by subtitles, the series is a unique, language-agnostic show that can adapt itself to any expression without getting lost in translation. Currently featuring English subtitles, the show will soon be available in Hindi and other languages.
Arré founder B. Saikumar said, “The original idea behind the show was to do a humourous takedown of two of the world’s most pressing issues – terrorism and obsession with internet fame. With ‘The Adventures of Abbaas Mastan’, we’ve tried a whole new format based on gibberish-speak. The series captures the attempt of these blundering, well-meaning film buffs, who attempt to make a viral video in captivity.”
Abbaas and Mastan, fresh out of film school and die-hard fans of Karan Johar and Quentin Tarantino, are being held by a terrorist organisation to deliver 3 million views on a video. They try to channel the art of their masters as they plan the world’s most viral video… the beheading of a gora kaafir.
The show is a comedy of errors with two peaceable and lovable idiots at the centre, who are trying to find their way to Internet fame and remain true to their filmmaking idols in Hollywood and Bollywood… all the while desperately trying to avoid the actual beheading. Bhuvan Arora and Vyom Sharma win hearts with their portrayals of the peace-loving Abbaas and Mastan who are familiar with only one kind of shooting – the type that happens with a camera.
“When people come across posts and videos on Facebook that strongly resonate with them, they further share it with their friends. Good topical humour definitely strikes a chord with most and is a great conversation starter. We are excited to see how the Arré community on Facebook has built itself so strongly as a premium content destination with refreshing humorous content of a social nature. We wish them the very best for this series!” added FB India strategic partnership development -entertainment Biswamitra.
Season one of The Adventures Of Abbaas Mastan consists of four chapters and two episodes are live now.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
