iWorld
Arré, FB to stream Ilaiyaraaja film, former to launch Tamil originals
MUMBAI: Ilaiyaraaja, Isaignani, the reclusive master, known for his unique skill is all set to disrupt, choosing to tell via Facebook his story to the new digital generation.
This ‘digital-first’ film will play out first on Facebook, Instagram and Arré. Arré recently launched its music vertical, Arré Earworm, and has also entered the Tamil market and will soon be launching originals in Tamil.
The regional-global story will straddle millions of Ilaiyaraaja fans and music communities across a swathe of geographies and interests
Joining this initiative is Mindshare, whose specialised content solutions arm Content+ is working with Arré to tell this important story using their understanding of consumers across the globe.
True to the nature of the medium and the genius of the artiste, Arré is in the process of collaborating with domestic and international creative talent to create what will be a path-defining moment for music and media.
Ilaiyaraaja, said “I come from a small village and have had no formal training in music. Music has made me Ilaiyaraaja. I am looking forward to sharing my musical journey with all my fans and music lovers on Arré and Facebook.”
English: https://www.facebook.com/1647011945555015/videos/1967237223532484/
Tamil : https://www.facebook.com/1647011945555015/videos/1967233830199490/
Arré B. Saikumar said: “Arré believes that digital is no longer the mainstay of just the millennial; it is increasingly the medium of choice across age-groups and community-led affinities and interests. We are happy to have Mindshare as a strategic partner to provide the required amplification and partners this project deserves.”
Facebook India head – media partnerships Saurabh Doshi said: “Millions of people who are on Facebook will now be able to have the opportunity to get a glimpse of Ilaiyaraaja’s musical journey and his work through this video series on our platform.”
Mindshare South Asia CEO Prasanth Kumar said, “The digital medium is giving us the opportunity to tell this story creatively, with the man re-living his musical journey again via video, text and imagery.”
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
