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Arnab Goswami’s brand of journalism is infotainment, says NDTV’s Vishnu Som

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MUMBAI: Sensationalism vs old style journalism: The debate on highly opinionated journalism vs plain reporting of events as a journalist can be unending. But when it comes to highly capital intensive television journalism, the debate boils down to viewership and its monetisation.
 
 
Times Now Editor-in-Chief Arnab Goswami’s brand of aggressive journalism, some call it sensationalism while the man himself describes it as passionate journalism, was the subject of a panel discussion on ‘The Big Fight For Primetime’ at FICCI Frames 2014.
 
 
NDTV Editor Vishnu Som, when prodded by BBC Global News Senior Anchor Jon Sopel, said “An editor’s job is to provide news. I believe Arnab does infotainment.”
 
 
Som though admitted that the issues taken up by Goswami are valid but his style and way of presenting is different. “We cannot be aggressive beyond a point. I don’t think it is for journalists to define news. You just report it,” said Som.
 
 
News that does not get the eyeballs is not good enough content from the monetisation point of view. “If it does not get good ratings, it is not good content. It is all about viewers. That connect has to be there. If not, it cannot be monetised,” said Zee Media group CEO Bhaskar Das, claiming Goswami’s primetime show advertisement slots sell for Rs 25,000 per 10 seconds, while it could be Rs 20,000 for NDTV and is barely Rs 2,000 for Zee News.
 
 
Arnab has made himself a brand and he has been rewarded for it, said Das, who was with the Times of India group when Times Now was launched.

 

MCCS India CEO Ashok Venkataramani said brand building is equal to the charge of your slots and once you have built a brand, the ad slot charge can be higher than what the ratings demand. “The best way to get advertising revenue is by stopping TRPs. My Hindi and Marathi and Bangla channels don’t get high revenue because of ratings but because they are premium channels.” MCSS owns ABP group of news channels.

 

 
NDTV’s Som said, “We dont believe in TAM. We have done five studies to know that we are the number one channel and people may disagree. What the advertisers are looking at right now is corrupted data  (in the form of TAM ratings).”
 
 
The news television industry is heavily dependent on advertising revenues and the quality of journalism is directly impacted by the revenue flow. “If advertisers cut rates, we can’t do good journalism,” Som said.
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Event Coverage

Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026

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MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.

Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.

A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.

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                                              Glimpses of Anime India Mumbai edition

Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.

Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”

“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.

The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.

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Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.

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