iWorld
Armani Exchange, Jio World Drive team up for India debut of A|X Press Play
Mumbai: Jio World Drive, along with international luxury retail brand Armani Exchange has announced the India debut of A|X Press Play which brings together music and gaming on one platform.
The two-day weekend fiesta on 5 and 6 March gives people a chance to experience the best of music, game ceaselessly and binge on some mouth watering food and beverages at the same time.
Starting from 11 a.m onwards, A|X Play has over 30+ games including all-time favourites such as “Pac-Man,” “Contra,” “Mario,” “Mortal Combat,” “Street Fighter,” “Big Hammer,” “Stick Catcher,” “Foosball,” “Air Hockey,” “Nerf Shooting,” and “Basketball.” Gamers can experience the atmosphere of an esports arena with nail biting Fifa tournaments on Playstation 5.
The celebration will be heightened with latest techno music by Indian and international DJs like DJ Ana Lilia and DJ Shaan taking over the dance floor. Also lined up are live performances by stand up artists and YouTube sensations.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
