News Broadcasting
Apurva Chandra talks about credibility of social media, RPD and direct-to-broadcast: CII The Big Picture Summit 2022
Mumbai: At the Big Picture Summit organised by the Confederation of Indian Industry (CII) on 16 & 17 November, among the many dignitaries that were in attendance and spoke on various topics, the ministry of information & broadcasting (MIB) secretary Apurva Chandra was also present.
On his recent visit to the Global Media Congress in Abu Dhabi, he made some observations and spoke about the same. He raised his concern (as well as the concern of many) with regard to the fact that the use of social media is on the rise and traditional media is on the decline.
“The use of social media is increasing – that is how the consumption of media now takes place. And within that too, there is the short video format, which has become more popular. In fact, I was surprised to learn that youngsters now turn to TikTok for search and not Google anymore – TikTok has now become a more popular search engine as compared to Google because nowadays short videos are available for anything and everything,” he stated.
Chandra elucidated that now there is an issue of credibility. “For people of our age, the credibility of the media is paramount. Achieving credibility in social media will be the challenge. The media authorities will also have to consider that viewers’ tastes are changing towards shorter and shorter versions.”
He went on to reveal that the next big thing that MIB is working on is direct-to-mobile broadcast. A pilot study by IIT Kanpur and Sankhya Labs on direct-to-mobile broadcasting that had been undertaken in Bengaluru has been successful; a similar pilot study will be launched soon in Noida or someplace near Delhi.
He added, “There are 20 crore households, 60 crore smartphone users, and 80 crore broadband users. Once we start direct-to-mobile broadcasting, the reach of the TV media would be much higher.”
Additionally, Chandra mentioned that they are also working on the issue of TRP ratings.
“The reverse path data (RPD) pilot has also been successful; the report has been submitted. We will now take it forward on integrating more and more RPD. The major concern was that the number of households involved in Barc ratings is very low and it should be increased. Once RPD is implemented, the TRP will become much larger,” he assured.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
