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Applied’s pay-for-performance ad serving solution
LOS ANGELES: Applied Semantics a leading software tools and applications provider for unstructured data management has launched AdSense, touted to be the industry’s most advanced contextually targeted pay-for-performance advertising solution.
AdSense dynamically generates advertisements comprised of conceptually relevant search terms and pay-for-performance search results targeted to real-time web content viewed by an online user.
By delivering highly targeted advertisements, AdSense enables online publishers to achieve the maximum cost-per-impression (CPM) for their content. Additionally, since AdSense matches a web page with advertisements from over 20,000 highly targeted ad categories, AdSense is always able to find a targeted ad enabling publishers to sell 100 per cent of their inventory.
In a recent pilot programme in which AdSense was displayed on 200,000+ news page views over a two-week period, it was able to deliver average click-through rates of 8.0 per cent, 25 times the industry average of 0.3 per cent for traditional run-of-network installations.
AdSense is powered by Applied Semantics’ award-winning, patented CIRCA technology, a semantic engine that understands and extracts the key concepts on any web page. The foundation of CIRCA rests on the use of an ontology, or database of millions of concepts and relationships between concepts, enabling it to ‘read’ any web page and build a profile of the key meanings on the page. Lying at the heart of AdSense, CIRCA makes it possible to match the key concepts on any web page with the most relevant advertiser in real-time. AdSense crawls web pages, determines key meanings represented on the pages and selects the most effective pay-for-performance search terms. For example, a web page containing a news story on Tiger Woods and the Ryder Cup returns search terms and advertisements for golf tournaments, golf clubs and golf swings.
AdSense integrates easily into any online advertising media type and size, replacing existing advertising displays without the need to redesign or reformat web pages, claims the company. AdSense implementation options include in-line and standard frames, banners, towers and pop-ups — all easily customisable and designed to optimise the end user experience.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
