News Broadcasting
Apple unveils new iPod shuffle
MUMBAI: Apple has introduced the new iPod shuffle, nearly half the size of the original, it claims to be the world’s smallest digital music player. It is half a cubic inch in volume, weighs just half an ounce and features a all-new aluminum design and a built-in clip.
The new iPod shuffle contains one gigabyte of flash memory which holds up to 240 songs, and is more affordable than ever at Rs. 5,600.
“It’s hard to believe the new iPod is a real music player when you first see it,” said Apple’s CEO Steve Jobs. “But it is real, and holds up to 240 songs in an incredibly compact and wearable design that weighs just half an ounce.”
iPod shuffle is based on Apple’s popular shuffle feature which lets users enjoy their songs in random order. Or listeners can simply flip a switch to listen to their songs in order, such as when listening to a new album. iPod shuffle features up to 12 hours of battery life.
Users connect the new iPod shuffle to their Mac or PC with the included dock, and iTunes’ innovative AutoFill feature automatically syncs the perfect number of songs from their music library. Seamless integration with iTunes 7 and the iTunes Store (www.itunes.com) allows customers to choose from a selection of over 3.5 million songs from the digital music store.
The new iPod nano models are now available through Apple authorized resellers across the country for Rs. 5,600 (INR).
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
