e-commerce
AnyMind Group launches AnyLive
Mumbai: AnyMind Group has launched its GenAI-powered live commerce platform, AnyLive, designed to help businesses run live commerce in multiple languages without the constraints of time or location. The platform uses AI-generated virtual live streamers modeled to reflect a brand’s identity. These avatars can stream continuously, presenting products and driving sales in multiple languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with more languages to come.
AnyLive addresses the challenges of navigating language barriers, cultural nuances, and local regulations in the growing APAC e-commerce market. It automates live commerce processes, allowing businesses to overcome obstacles in cross-border expansion, talent shortages, and limited production spaces. The platform also leverages large-language models to generate live-stream scripts and automated responses.
AnyLive integrates with major e-commerce and social media platforms like Amazon, Shopee, Lazada, TikTok Shop, Instagram, YouTube, Facebook, and X, enabling brands to reach broader audiences through simultaneous broadcasts. Additionally, AnyMind Group is building teams to provide operational support, including data-driven insights to optimise live streams, and offers access to its influencer marketing platform, AnyTag, to collaborate with human streamers for better engagement.
AnyMind Group CEO & co-founder Kosuke Sogo said: “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world. With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”
Early adopters of AnyLive have seen significant results. Sino-Pacific Trading (Thailand) Co, using AnyLive for Evian in Thailand, reduced costs by 90 per cent while increasing monthly streaming hours. Additionally, GenAI live streamers outperformed human streamers in GMV for Evian Nil Co’s Suna brand in Thailand and Malaysia, boosted live commerce sales, and provided valuable insights into viewership patterns. The company now plans to enhance its live commerce strategy by combining AI and human streamers.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
