News Broadcasting
Anuj Singhal – Fuelling CNBC Awaaz’s Unrivalled Success
Mumbai: CNBC Awaaz is a prominent Indian business news channel that primarily broadcasts in the Hindi language. It is a subsidiary of CNBC, which is known for its comprehensive coverage of business, finance, and economic news.
CNBC Awaaz focuses on delivering business and financial news in a format that is accessible to Hindi-speaking audiences in India. The channel provides real-time updates on the stock market, business developments, economic trends, and investment insights. It features discussions, interviews with industry experts, and analysis of market conditions to help viewers make informed decisions regarding their finances and investments.
The channel also covers a wide range of topics, including entrepreneurship, personal finance, and consumer-related issues. CNBC Awaaz’s programming is designed to cater to both seasoned investors and individuals looking to enhance their financial literacy. CNBC Awaaz plays a vital role in keeping viewers informed about the ever-evolving world of business, finance, and economics.
Anuj Singhal, the managing editor of CNBC-Awaaz, reflected on the journey of being a pioneer in the Hindi business news segment 18 years ago and discussed the opportunities as well as challenges in the genre today.
In the early days, CNBC was one of the few serious players in the field, with English channels like NDTV Profit attempting to enter the market. The decision to launch CNBC-Awaaz, a Hindi business channel, was based on the belief that Hindi was a growing and potentially significant market. While English was the primary language for business, the management seemed to foresee the increasing domestic investment in the market. What started as a hopeful endeavour has now become a major trend.
In terms of expansion into regional languages, CNBC-Awaaz has already established a foothold in the Gujarati language. Singhal mentioned that business news in vernacular languages will likely evolve over time, and regions like Kerala could represent a significant market. However, the decision to launch a channel in a new language would be made at the network level, considering the market’s size and potential.
When asked about what sets CNBC-Awaaz apart as the biggest player in the market, he highlighted the network’s strong reach and leverage as part of India’s top news network. “CNBC-Awaaz benefits from the research and management interviews conducted by CNBC TV18. Moreover, CNBC-Awaaz’s consistent leadership in the field and its legacy have contributed to its continued success.”
Singhal also stated that CNBC-Awaaz has a Hindi-specific strategy and a top-tier Hindi team. “Our team excels in covering policies and is among the first to report breaking news. While they may pick up some reports from CNBC TV18, they produce substantial original content, particularly related to markets.”
Regarding the influx of new investors and influencers during the COVID-19 pandemic, Anuj emphasized the importance of accuracy over speed. “CNBC-Awaaz prioritizes verification and ensures that all of the channel’s investment advisors are SEBI-licensed. This adds a level of accountability and trust for viewers,” he added.
He also noted that Mumbai is the biggest market for CNBC-Awaaz, which also includes suburban regions of the city. The channel serves traders in various parts of the city, and its viewership extends to the southern regions where Hindi business news is consumed.
Singhal highlighted the importance of the channel’s role, which includes providing feedback on industry responses to policies, which may influence government decisions.
In conclusion, Anuj Singhal’s reflections on CNBC-Awaaz’s remarkable journey in the Hindi business news segment over the past 18 years underscore the network’s pivotal role in shaping and catering to the evolving needs of India’s diverse and dynamic business landscape. With a growing interest in regional languages and the potential for further expansion, CNBC-Awaaz is poised to continue its journey of informing, educating, and influencing the business community in India. Its role in providing valuable insights and facilitating policy discussions underscores its importance as a trusted source of information and a key influencer in the realm of business news in the country.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
