News Broadcasting
Anime Network set to launch as 24-hour channel
MUMBAI: North America’s leading video-on-demand (VOD) provider Anime Network will soon go on air as a 24-hour, 7-day-a-week network. The company has signed an agreement on this regard with Insight Communications, the ninth largest cable operator in the United States.
The Insight agreement represents Anime Network’s first 24/7 agreement with a major multisystem cable operator (MSO). Insight expects to roll out the Anime Network on its Digital tier in several markets, informs an official release.
As one of the most successful VoD offerings available to cable and satellite subscribers, Anime Network holds the distinction of being the only independent network ever launched from a VoD programming service. Now this new step will see Anime Network’s move to a new level by giving fans non-stop anime action of feature films and television series such as Noir, Spriggan, Neon Genesis Evangelion, Bubblegum Crisis Tokyo 2040, Tekken, Golden Boy, Ninja Resurrection, Samurai X: The Motion Picture, Comic Party, Gravion, Kaleidostar, Orphen, Final Fantasy, Chobits, BoogiePop Phantom, Peacemaker and Chrono Crusade, adds the release.
“We believe Anime Network’s linear network will enhance and add value to our digital line-up by providing a destination for our customers who are a part of the growing number of fans of the Anime genre,” says Terry Denson, vice president of programming at Insight.
Says Corcoran of the Anime Network, “With this agreement, we have achieved a major milestone on behalf of Anime Network, and are proud of our standing as the only independent ever launched from a VoD start.”
Corcoran further adds that they are taking up this challenge to prove to other MSO’s that the Anime Network is a viable and valuable network and one they should offer their subscribers.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
