iWorld
Anime fans gear up! Crunchyroll amps up the anime experience at Comic Con Mumbai
Mumbai: Attention all anime enthusiasts and Manga fans! Crunchyroll, the ultimate home for anime worldwide, is excited to bring the immersive and vibrant world of anime to fans during Mumbai Comic Con. Spanning over two fun-filled days, 20 and 21 April, Crunchyroll will host several activities and engaging sessions.
Demon Slayer World Tour Mumbai Panel: Join us for an unforgettable panel discussion on 20 April evening featuring Natsuki Hanae, the Japanese voice behind Tanjiro, and Yuma Takahashi, Aniplex Producer of Demon Slayer. Get a sneak peek into one of the most followed anime series, Demon Slayer: Kimetsu no Yaiba!
*As part of the Demon Slayer World Tour, following the panel discussion, Crunchyroll is also organizing a separate super special fan screening of ‘Demon Slayer: Kimetsu no Yaiba -To the Hashira Training-’ that will include an exclusive fan greeting with Natsuki Hanae and Yuma Takahashi! To attend the screening, fans can register on this Link.
Feel the beat with DJ Kazu: Don’t forget to wear your dancing shoes as DJ Kazu will spin the hottest EDM, J-Pop and popular Anime beats on both days. Having sheer persistence on J-POP/Anison since the release of his first work, “J-Popper Legend,” he has been known as the #1 J-POP/Anison DJ with CD sales of over 2.0 million in total. On April 20th, catch him at the Crunchyroll booth at 12:30 pm and 3 pm, and on April 21st, don’t miss his performance at the Crunchyroll booth at 12:30 pm and the main stage at 5 pm, each session lasting 30-45 minutes.
Prove you’re a real Anime Fan and Win Goodies!: Do you think you’re an anime expert? Test your anime knowledge at the Anime Trivia session at the Crunchyroll booth and stand a chance to win exciting anime merchandise such as JUJUTSU KAISEN Character Cards, Postcards from JUJUTSU KAISEN and Demon Slayer: Kimetsu no Yaiba, a One Piece Sticker Sheet, and a Shangri-La Frontier Paper Fan.
Get into the JUJUTSU KAISEN ACTION: Step into the exhilarating world of JUJUTSU KAISEN and fight against curses! Experience the interactive game inspired by the JUJUTSU KAISEN universe, where fans can challenge themselves to battle against curses in a thrilling showdown. Don’t miss the opportunity to put your skills to the test and emerge victorious!
Take advantage of this anime extravaganza, courtesy of Crunchyroll at Comic Con Mumbai. Mark your calendars and join us for an action-packed celebration of anime and manga culture!
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
