News Broadcasting
Animax to sponsor World Cyber Games 2006 Asian Championship
MUMBAI: With an aim to reach out to the Asian youth, Animax will be playing a key role in the World Cyber Games 2006 Asian Championship as its main sponsor.
Sony Pictures Entertainment Networks Asia vice president programming and production Betty Tsui said, “Animax is proud to be associated with World Cyber Games 2006 Asian Championship as gaming is a prominent interest of Animax’s youth audience and, as a brand, we want to connect with our viewers in their areas of interest and to inspire them to fulfill their passions and live out their dreams.”
As the principal partner of this year’s competition, Animax is creating an original production called CyberMax, a hip three-part entertainment series aimed at giving viewers an insider glimpse of the world of cyber-gaming.
Apart from this, Animax will showcase four anime titles in a movie marathon before they are premiered on the channel at the World Cyber Games 2006 Asian Championship on 12 August. The movies, which will be screened are: Blood the Last Vampire, Samurai X – Director’s Cut as well as the first two episodes of Blood + and Girl From Hell.
Animax viewers around the region also had the chance to win exclusive backstage tours at the Asian Championships in Singapore through an on-air contest where three winners from Philippines and Malaysia will get to meet in person top gamers and find out what really goes on behind the scene of such a large-scale event.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
