GECs
Animax to showcase ‘Full Metal Alchemist Marathon’ from 16 September
MUMBAI: SPE Network’s Animax, will be showcasing all the episodes of the animated feature Full Metal Alchemist every Saturday and Sunday starting 16 September from 10:30 am to 2:30 pm.
Animation aficionados can sit back, relax and enjoy their weekends as the 24 hour anime channel will showcase the Full Metal Catch Up Marathon. The back to back shows of the action series based on Hiromu Arakawa’s best-selling Manga comics promises to take the viewers on an adrenaline rush, informs an official release.
The Full Metal Alchemist illustrates the life of Edward Elric and his brother Al, unable to bear the loss of their mother, attempt to revive her by using the forbidden alchemy of human transmutation. They end up paying a heavy price for breaking the laws of nature. Ed loses his leg, and sacrifices an arm to save his brother – except that Al has lost his entire body, and his soul is sealed in a suit of armour.
A few years down later, Ed has become the youngest State Alchemist in history at the age of 15, and is famously known as the Full Metal Alchemist for his mechanical limbs. Together, he and Al seek the power of the Philosopher’s Stone-a gem that can amplify an alchemist’s power a thousand fold-to restore the bodies they lost. Watch them uncover the mysteries they embark upon their journey while facing the dangers of the evil forces who are also on the lookout for this legendary stone, adds the release.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
