News Broadcasting
Animax expands its presence in Hong Kong on Cable TV
MUMBAI: Animax has expanded its presence on major cable platform, Cable TC to make Animax more accessible to Hong Kong viewers as part of the channel’s ongoing efforts to reach its target youth audience. Starting 10 August, Animax moves to the basic tier on Cable TV, increasing its target demographic reach.
The channel will be moving from an á la carte basis to the basic tier on Cable TV to allow all Cable TV viewers full access to Animax offerings, and increase the accessibility for Animax’s target demographic of youths and young adults to view the channel’s programmes.
Animax on Cable TV’s basic tier will continue to provide a customised feed, offering both Cantonese dubbing and the original Japanese language for selected programmes.
Hong Kong viewers can expect to see more anime programmes in the coming months such as Paradise Kiss, Blood+ and Girl From Hell, and a host of anime-inspired activities that encompass fashion and music in the pipeline.
“We are delighted to be able to work with an outstanding partner such as Cable TV to offer to Hong Kong viewers an ultimate anime lifestyle experience both on and off screen. With Animax being available on the basic tier of Cable TV, more Hong Kong viewers will get to experience the latest anime entertainment and the coolest ‘out-of-the-box’ activities Animax has to offer,” said Sony Pictures Entertainment (SPE) Networks – Asia vice president finance, distribution and operations Ang Hui Keng.
Hong Kong Cable Television Limited executive director Benjamin Tong said, “Cable TV is pleased to announce that Animax will be one of our basic channels on our programming platform from 10 August, 2006. This new arrangement is definitely good news to our basic subscribers, especially the youths and young adults,” Tong added.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
