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Animax Asia to target youth with new image

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MUMBAI: Animax Asia is all set to refresh its image in order to target youth aged 15 to 24, and mature viewers with a youthful attitude. The new look Animax will hit television screens on 1 June.

The channel announced today that as part of the its new look, it will be streamlining its programme structure to target this market segment, as well as introducing a creative campaign, Imagine-Nation, to capture the imaginative minds of the youth market.

“Like all entertainment genres, animation continues to evolve, and we have noticed that the animation from Japan is moving towards a more youth-driven demographic. Animax too must move ahead with current trends to provide viewers with the coolest entertainment,” said SPE Networks – Asia vice president Animax, programming and production Betty Tsui.

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In line with the channel’s commitment to bringing the latest, hottest animation from Japan to its target audiences, helming the refresh programme this summer are two blockbuster animations, God Save Our King and Trinity Blood. Viewers can also expect unique programme content covering a wide variety of themes and styles in the next few months, including the latest Inuyasha: Fire on the Mystic Island, Paradise Kiss, Honey & Clover, Black Cat and Girl from Hell amongst others.

The new initiative Imagine-Nation will roll out together with the channel refreshment. The Imagine-Nation project is Animax’s showcase of successful or famous people from the region who are connected to the creative world of games, film, anime and design. This project also features those who dared to let their imagination lead them to success and fame.

A host of talent, including local animation guru Nickson Fong and StickFas Toys founder Bany J from Singapore, and India’s first F1 driver Narain Karthikeyan will share their visions and inspirations with viewers in a series of candid interviews.

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Fong said, “I am excited to be able to share my passion with youth through the Imagine-Nation project. Hopefully, this will inspire some local talent to go into designing, animation or film-making as a career choice, and take the burgeoning animation industry in Singapore to new heights.”

Tsui added, “Like imagination and creativity, Anime is more than an art form. Anime is inspiring, innovative, unique and always on the edge. It is a lifestyle. We hope that the new Animax will inspire our youths to live out their dreams.”

She further said that with the refreshed look of the channel, viewers will now be able to enjoy more edgy anime programmes that are most suited to their lifestyles, and viewers can certainly look forward to greater ‘out-of-the-box’ activities and off-air offerings to experience the ultimate animation lifestyle Animax presents.

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News Broadcasting

Kamlesh Singh receives Haldi Ghati Award from MMCF

India Today Group editor honoured for three decades of journalism at Udaipur ceremony.

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MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.

The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”

Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.

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The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.

Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.

In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.

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