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Andrew Baxter joins BBC Worldwide as head of commercial policy

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MUMBAI: UK pubcaster the BBC’s commercial arm BBC Worldwide has appointed Andrew Baxter as head of commercial policy. Baxter will be responsible for the full range of commercial policy matters relating to all of BBC Worldwide’s seven businesses. In particular, he will work to ensure that all of BBC Worldwide’s commercial activities serve the BBC’s wider goal by competing fairly in the marketplace, operating efficiently and through protecting the BBC’s reputation and promoting the BBC’s brand.

He has management responsibility for BBC Worldwide’s compliance with the BBC’s fair trading commitment, Editorial Policy guidelines and the requirements of the new Charter. He will also take the lead in working with the BBC in developing new policy.

BBC Worldwide director of business affairs Sarah Cooper said, “I am delighted to welcome Andrew to the company at a time of exciting new developments. Now that the BBC Charter has been agreed and the remit for BBC Worldwide’s activities has been clarified and endorsed, we are moving ahead with our plans to further increase profits for the BBC whilst ensuring we protect its brand, both at home and abroad. Our strategy includes building some important commercial digital opportunities for our parent and for the UK licence fee payer in what is a fast-changing media landscape.

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“A rigorous commercial policy is essential for any global brand with a reputation as strong as ours, and it is core to our business to ensure we always operate according to the four criteria laid down in the Government White Paper published earlier this year. Andrew’s extensive commercial and legal experience across the television industry and his breadth of understanding of regulatory, rights and competition issues will be invaluable as we take BBC Worldwide on to the next stage of growth.”

Baxter said, “It is great to be joining BBC Worldwide at such an exciting time. The cornerstones of Commercial Policy – efficiency, respect for the brand, and fair and transparent trading – are policies which make sense for any responsible business and should help drive profitability and growth. I am very much looking forward to what I see as a really positive and enabling role.”

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News Broadcasting

News18 India launches Command Centre war explainer with Arya

New show shifts from debates to decoding global conflicts and impacts

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MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.

Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.

The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.

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At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.

News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”

Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”

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The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.

With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.

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