News Broadcasting
An omnichannel approach is the best: MIS 2023
Mumbai: The Media Investment Summit (MIS) 2023 organised by Indiantelevision.com saw one of the panels discuss on the topic – ‘Ad-Tech: The Science behind reaching to right audiences programmatically and the art of sustaining them’. The session was moderated by XAXIS general manager Dimpy Yadav and the panellists were HDFC Bank senior vice-president & head of digital marketing Jahid Ahmed, DDB Mudra Group country head & managing partner – integrated media Rammohan Sundaram, Motorola Mobility India head of marketing Shivam Ranjan and Lemma national sales head Dheeraj Soni.
Talking about advertisers who prefer to buy media directly from publishers due to various factors be it transparency, publisher accountability, feasibility of innovations, better campaign performance. But programmatic is considered to be the future of digital media buying.
Yadav opened the floor for discussion and pointed out how audience targeting was an important point when it comes to the programmatic ecosystem. 2022 being a year of uncertainty, where a lot of brands and companies didn’t know how to navigate – and as an audience and a marketer too, everyone moved online, so how matters were perceived in that perspective.
Ahmed mentioned about how the pandemic allowed to reflect and work a lot on martech. Viewership has gone omnichannel. Be it BFSI or the e-commerce industry, it is the generation of commerce. “We have created an ad data hub, which we think is important to ensure that a campaign gets its due in terms of the right measurement metrics.”
Soni spoke on how for them their campaign objective is to reach out to a specific audience and convert them into potential customers.
Sundaram talked about the omnichannel approach, and that it’s very important for marketers to decide how they are going to capture their audience – each audience has different taste and requirements. Localisation and personalisation are also important.
Ranjan, too, shed light on how different consumers have different requirements and brands need to capitalise and prepare a strategy, accordingly.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
