iWorld
Amuz Distribution appoints Carlos Pacheco as director of monetisation & OTT
Mumbai: Amuz Distribution’s chief revenue officer Alex Avon announced that, through its parent company of ComediHa!, the company acquired the entire catalog from the Just For Laughs Group and hired Carlos Pacheco as director of monetisation & OTT. The Just For Laugh Group assets increase the Amuz Distribution catalog by over 1,000 hours of comedy programming with brands: Juste pour rire, Just For Laughs, the Gags, and their audio-visual catalogue.
Carlos Pacheco comes to Amuz Distribution with over 18 years of international entertainment media experience in content production, distribution, media buying and strategy. He came directly from his role as director of OTT / FAST channel strategy and operations for Just For Laughs where he led the development and execution of the company’s OTT and FAST channel strategy, overseeing content programming, distribution, and partnerships. From 2013 to 2018, Pacheco was director of partnerships for Temple Street’s then-recently launched Boat Rocker Studios. He played a pivotal role in the launch of both their online rights management system and launched several successful YouTube channels, including The Next Step and Oh Yum, among others.
Avon stated: “Amuz Distribution is thrilled to expand our catalog with the globally popular Just For Laughs Group programs and we are fortunate to bring on Carlos Pacheco to head up our OTT and Monetization efforts. His experience in the global marketplace and especially as a leader in the OTT space will help us reach the company’s next level. We are looking forward to “keeping the world feeling good” with even more premium programming.”
Pacheco added: “Amuz Distribution has been actively growing its international reach, on a path towards great success and I am excited to be part of the team to help them in this new expansion. From its award-winning programs like About Antoine and Larry, to its feel-good programming mandate, the company is gaining influence and visibility around the world.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
