e-commerce
AMG, Google ink multi-year and multi-platform partnership
Mumbai: Allen Media Group (AMG) and Google have announced a new multi-year and multi-platform strategic partnership to accelerate growth across AMG’s entire portfolio of media and digital properties, providing data-driven and secure technology solutions in service of AMG’s current phase of rapid expansion.
Google Cloud will provide its secure and scalable cloud infrastructure to power AMG’s digital evolution, deepening its connection and relationships with its audiences worldwide. “Using Google Cloud will also enable AMG to build apps faster, make smarter business decisions, and connect to its audiences anywhere, while also enabling access to business insights using Google Cloud’s data analytics, artificial intelligence, and machine learning capabilities,” said the statement.
“All of our Allen Media Group properties are growing at an unprecedented rate, and our partnership with Google is a key step in our continued global transformation,” stated AMG founder, chairman and CEO Byron Allen. “By leveraging Google’s technology, distribution, marketing, ad sales platforms, enormous capital support, and expertise, Allen Media Group will seamlessly build and enhance our reach and revenue worldwide.”
AMG will also expand its YouTube TV carriage in 2022, initially with The Weather Channel and select Allen Media Group Networks, with additional nets launching later.
Additionally, Allen Media Digital and Google will continue to work together to bring AMG’s streaming offerings to more consumers on the devices of their choice via Google Play to Android phones and tablets, as well as Google TV and other Android TV OS devices.
“Allen Media Group’s vast portfolio of properties represents a tremendous opportunity to engage audiences worldwide,” said Google president of global partnerships Don Harrison. “We’re thrilled to partner with Allen Media Group to offer Google’s secure technology solutions, data analytics and distribution platforms as it continues to transform its business digitally and connect with more viewers globally.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
