Hollywood
‘American Sniper’ collections surpass $300 million in N. America
MUMBAI: Warner Bros. Pictures’ and Village Roadshow Pictures’ Oscar-nominated blockbuster American Sniper continues to make cinema history, crossing $300 million at the North American box office.
Directed by Clint Eastwood and starring Bradley Cooper and Sienna Miller, American Sniper has continued to fill conventional and IMAX theatres nationwide. It is now the top-grossing war movie of all time, Bradley Cooper’s biggest live-action feature ever, and the second-highest-grossing R-rated drama ever. In addition, it is the first Warner Bros. non-franchise film, only the seventh Warner Bros. release of any kind, and one of only 50 films in cinema history to achieve this milestone domestically.
Warner Bros. Pictures president of domestic distribution Dan Fellman said, “This is another extraordinary benchmark for an extraordinary film. Rarely does a film come along that strikes such an emotional and thought-provoking chord with such a wide audience. Congratulations to Clint Eastwood and everyone involved in American Sniper on the film’s huge success, both at the box office and in the hearts and minds of people everywhere.”
American Sniper is also showing strength overseas. With just 40 per cent of international markets launched to date, the film has grossed an impressive $85.7 million, with many major territories prepping to release next week, including France, Spain, Japan, Brazil and Mexico.
American Sniper, from a screenplay written by Jason Hall, is based on the book by Chris Kyle, with Jim DeFelice and Scott McEwen.
The movie has earned six Academy Award nominations, including Best Picture, Best Actor (Cooper), and Best Adapted Screenplay (Jason Hall). In addition, Eastwood was honored by his peers with his fourth Directors Guild of America Award nomination and also won the National Board of Review Award for Best Director. The film’s other honors include a Producers Guild of America Award nomination, a Writers Guild of America Award nomination, and a BAFTA Award nomination for Best Adapted Screenplay.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
